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The strategy of Guojun Junan Household Appliances in 2025: The subsidy policy is still the key to determine the level of domestic demand, and the leading enterprises with leading layout will continue to be optimistic about going out to sea. Guotai Junan said that in 2024, the domestic sales category will be divided and the overall export will be stable. The household appliance industry presents four key words: looking at the sky/involution/multi-point flowering/continuous going out to sea. Looking forward to 2025: look forward to the domestic demand policy and continue to be optimistic about the sea leader. Subsidy policy is still the key to determine the level of domestic demand, and we will continue to be optimistic about leading enterprises with leading layout. Be optimistic about the leading enterprises and pay attention to three main lines: 1) Continue to be optimistic about the leading enterprises under the logic blessing of trade-in and going out to sea; 2) For industries with pure domestic demand, pay attention to the turning point of enterprises; 3) Pay moderate attention to the fermentation of potential themes, such as AI+ intelligence and the reform of state-owned enterprises, and the growth of mergers and acquisitions.Market News: South Korean President Yin Xiyue may release a recorded public speech.Zhong Xuegao's subsidiary was forced to execute 16.62 million yuan. According to the legal litigation information, recently, Zhongmao (Shanghai) Food Technology Co., Ltd. added a piece of information about the person to be executed, with the execution target of 16.62 million yuan. The enforcement court is the Yangpu District People's Court in Shanghai. Zhongmao (Shanghai) Food Technology Co., Ltd. was established in June 2020. The legal representative is Wang Keqin, with a registered capital of RMB 10 million, and it is wholly owned by Zhong Xuegao Food (Shanghai) Co., Ltd. Tianyan risk information shows that the company has more than 20 pieces of information about executed persons, and the total amount of execution exceeds 31.62 million yuan. In addition, there are also a number of consumption restriction orders, untrustworthy executed persons (Lao Lai) and final case information.

South Korean President Yin Xiyue made a public speech: I will fight with the public until the last moment.Huajin Securities: Concerned about the impact of high-quality IP on e-sports and games going to sea, Huajin Securities Research Report pointed out that 1) On December 11th, the 2024 China E-sports Industry Annual Conference was held in Beijing, and the 2024 E-sports Annual Report was released during the conference. The data showed that the e-sports industry showed a positive development trend. "High-quality IP+ games" resonance mode or long-term empowerment game industry development. 2) The popularity of Marvel Comics is unprecedented, and the head manufacturers inject new IP vitality into the game. The achievements of "Marvel Comics Strive for the Front" may set a benchmark for the market, open the world fun competition+high-quality IP or give birth to new topics. 3) "Adapting to local conditions" is both internal and external, and the IP effect is remarkable. Based on the model of Watching Pioneer 2, the "big IP+ competition" has been deeply cultivated. The globalization has brought unprecedented popularity to Marvel Comics, and its novel model is expected to give full play to the value of high-quality IP, provide guidance and reference for industrial development, and empower the development of the game industry for a long time. 4) The annual meeting of e-sports industry was held, and the data showed that China e-sports was full of vitality. High-quality IP+ games are expected to continue to inject vitality into the game industry, paying attention to the impact of high-quality IP on e-sports and games going to sea.CITIC Securities: The interest rate of the 10-year US bond may show an upward trend due to factors such as monetary policy next year. According to the CITIC Securities Research Report, historically, the actual short-term interest rate expectation in the interest rate reduction cycle since 1983 is usually the main driving force for the downward trend of the 10-year US bond interest rate, while the term premium may rise in the interest rate reduction cycle due to factors such as supply and demand, deficit concerns and external shocks. Looking forward to the future, it is expected that the short-term 4.0% will be the support level of the 10-year US bond interest rate, and the 10-year US bond interest rate may show an upward trend next year due to factors such as monetary policy and "Trump transaction".

Rosario Grain Exchange: Argentina's wheat production in 2024/25 is estimated to be 19.3 million tons, compared with the previous estimate of 18.8 million tons.Survey: Most Japanese companies expect Trump 2.0 to damage the business environment. According to a survey in Reuters, nearly three-quarters of Japanese companies expect Trump's second US presidency to have a negative impact on the business environment of Japanese companies. The reasons for concern include the planned tariff increase and trade tensions. The manager of a machinery manufacturer wrote in the survey: "It is difficult to predict his policies, which makes it difficult for our client company to make investment decisions"; Although 73% of the respondents said that Trump's second entry into the White House will not have a favorable impact on their business environment, the rest of the respondents expect a positive impact, including the expectation that domestic demand in the United States will expand through tax cuts, and energy and environmental policies may also be revised; When asked what measures they would take if Trump raised tariffs, two-thirds of the respondents said their business strategy was unlikely to change, 22% said they would cut costs, and 8% said they would work hard to expand their cultivation in markets outside the United States.Australia's 3-year government bond yield increased, and Australia's unemployment rate decreased.